The management strategy of FRC comprises the following three pillars.
Fukuoka REIT as a rule limits its investment target area to Fukuoka and Kyushu. We are region-specific because we believe that, by being so, we can conduct community-based operations in an elaborate and diligent manner, as represented in our concept of "Act Local" (differentiation through information gathering ability, good knowledge of the area and local networks).
In order to secure stable operations, we must maintain the attractiveness and quality of the properties through such measures as "contracts with highly credible tenants," "property management after move-ins," "forecast of fluctuating expenses" and "repairs and maintenance of buildings to prevent their functions from becoming obsolete." Always thinking what will please our customers and what they require us to do, we make daily endeavors to enhance the property attractiveness by proactively involving ourselves in the operations on top of conducting ordinary property management.
In view of the characteristics of real estate, which is an important asset to the local economy, it is important to maintain and improve the quality of the properties from a long-term, not short-term, perspective. With our eyes on the future, we aim to realize operations that should not only secure stable cash flows of individual properties but also contribute to the enhanced attractiveness and vitalization of the Fukuoka and Kyushu area.